With a clear understanding of the brand identity, we developed a dynamic brand and full-bleed sensibility to capture the progressive, open-ended nature of their work. The diverse color palette and logotype indicate the organization’s position within the university while expressing their independence and reach.

Through stakeholder interviews and user research, we discovered that audiences didn’t understand Columbia World Projects’ mission, process, or relationship to the university. To address this, we oriented visitors with a flat site architecture that uses easy-to-understand language to categorize key areas.